Cambridge analytica scandal:-

Kuch dino se hume kuch news sunne me aarahi hai jo ki Cambridge analytica scandal hai, to ye Scandal aakhir kar hai kya? or ye Qu ajkl itna jda trending me chal raha hai, kya khass hai is Cambridge analytica scandal me jisne ki Facebook ko bahot paresani me daal diya hai. To aaiye jaante hai iske baare me.

Ye Story pahli bar investigation me aai thi jaha par Cambridge analytica ko ek 28 Years ke Christopher Wylie ne ispar apna View diya the jiska main Aim ‘psychological warfare tool’ ko introduce karne ka tha. Jysa ki ap jaante hai ki Kuch Years me Facebook aur Twitter sabe important Platforms bngye hai Political advertisements ke liye or iska Use Indian Political system me bhi ho raha hai. Facebook apka data churakr use Political advertisements me Use kar raha tha or bahot saare politicians ki isse help ho rahi thi. jysa ki ap jaante hai ki Facebook ke pass apka har wo data rhta hai jo ki ap apni daily life me Facebook me karte hai apke Like aur Dislike se lekar apki privacy tak, usme jyse logo ko ap follow karte hai, ayse he wo ye bhi jaan leta hai ki apka kitna intrest hai Poltics me or ap kya pasand karte hai ye sab facebook ko pta chal jata hai apki activities se.

Ye Data kyse use hota hai?

Jyse ki hume se koi bhi iska use nahi karta hai. Facebook me jo ek Ad preference page hota hai jisme ki page hume btata hai ki kyse Social media apke interests ko use karta hai Ads ko dikhane ke liye. isme ko Scince nahi hai ye bs ek alogrithm hai jime ki ye apke Likes aur Dislikes ke basis par isme topics, people, aur interest ke topics hote hai joki kaafi hote hai apke interests ke basis par apko ads dikhane ke liye.

Example ke liye jyse ki agar ap Prime Minister Narendra Modi ke facebook page ko follow karte honge, to ads jo ki Narendra Modi ko jo log follow karte hai unko he wo ads show honge. ye ek marketing ka tarika hai jise ki apke interest ke basis par apko ads show hote hai. or ye sab Advertisers ke galat keywords and interest selections se hota hai.

Example ke liye agar ap dekhenge ki Niche digai Image me show ho raha hai ki jo advertisers hai wo logo tak unke interest ke basis par ad show karwate hai. Jyse ki agar ap Prime minister Narendra Modi ke page ko follow karte honge to ads jo ki Narendra modi ko target karke serve hote honge wo apko bhi show honge apke interest ke basis par quki apne Narendra Modi ka page Follo kia Hua hai.

To Kya yahi data Use hota hai Cambridge analytica scandal Me?

Nahi. Yahi baat hai ki ye bda he interesting topic hai. Cambridge analytica ek App jiska naam ‘This-is-your-digital-life’ hai isse wo apka Data collect karta hai Facebook ke Users ki. Ye App Aleksandr Kogan jisne ki ye app banai thi aur ye ek Quiz app thi Facebook par personal profile tak pahochne ke liye. ye app personality quiz tha, jiska ki main purpose political learnings se related chizo ki study karne ke liye bnya gya gya tha, jise ki Voters ke interest ke baare me bhi pta lgya ja skta tha.

British Company Cambridge analytica ke aaropo ke baad Facebook ko bhari muskilo ka samna karna padraha hai. Cambridge analytica ne Facebook par 5 crore Facebook Users ke data ka use bina users ke permission ke Politicians ke liye use karne ka aarop lgya hai. isme America ke president Donald trump bhi shamil hai. Facebook ne bhi ye baat maani hai ki lagbhag 2,70,000 logo ne ish app ko download kia hai or isme apni private informations bhi share ki hai. Lakin company ne kisi bhi gadbadi se inkar kia hai aur kaha hai ki company data lene aur usko Use kare ke liye sahi process ko apnati hai.

Cambridge analytica ka India me kya effect pda hai?

India me BJP aur Congress dono ne he ek dushre par Data firm se relation hone ka aarop lgya hai. dono he party ne ek dushre par aarop lgye hai is Cambridge analytica se relate data ke liye. iski wajh se facebook ke CEO Mark zuckerberg ko 400 crore se bhi jda ka nuksaan hogya 2-3 dino me.

ish post ko read karne ke liye apka dhnyabaad agar apko koi question puchna ho ya koi sugestion dena ho to ap niche diye gye comment box me apna question puch sakte hai.

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